Welcome, friend!

I'm Christina, founder of Salt & Simple Co., and I'm so glad you're here.

Salt & Simple was created from a desire to help women feel confident, beautiful, and effortlessly put together through elevated style made simple. I believe getting dressed should inspire confidence—not stress—which is why I thoughtfully curate versatile pieces that blend timeless style with everyday wearability.

My vision is to create a community-driven brand where women feel confident, empowered, and inspired to embrace who they are. More than just a boutique, I want Salt & Simple to be a place where women feel seen, encouraged, and connected.

A little about me...

I'm married to my best friend, and together we have four amazing kids. By day, I work full-time in the corporate world, but my passion has always been helping women feel their best. That passion, combined with a love for style and meaningful connection, inspired me to start Salt & Simple.

I cherish slow mornings with coffee and my Bible, 8+ hours of sleep, the beach, fresh flowers, traveling, and getting lost in a good book or romantic comedy. I also have a soft spot for kittens, bunnies, and just about any baby animal.

When I'm not working, you'll usually find me spending time with my family, strength training, cooking, attending church, or dreaming up new ways to grow this community and business.

I am also passionate about supporting local businesses and fostering meaningful connections within our community. I believe that when women support one another, incredible things happen, and I hope Salt & Simple can be a small part of bringing people together.

Thank you for being here and for supporting this dream. Whether you're shopping for something special or simply following along on this journey, I'm grateful you're part of the Salt & Simple community.

With gratitude,

Christina

“She is clothed in strength and dignity, and laughs without fear of the future.” — Proverbs 31:25